Just what is Anchor Text? Search engine optimization is a very complicated field which is made up of many tens of thousands of tiny details. But, anchor text is probably one of these details. In SEO phrases, anchor text is any text that links to a website.
Anchor texts aren’t the keyword material alt tags you see in your own header. Anchor texts are hyperlinks to your site. They may seem as”click here” or”read more”. But, I urge”read more” since it creates the ideal impression to get a human being. This makes it much easier for your visitors to realize what you’re trying to communicate.
Anchor texts used to connect without value. They was links that only worked for SEO reasons, but now we know they’re useless if your target is to create an excellent list or build targeted email lists. You are still able to use anchor text in a link keyword and building research, though. Link building and keyword research still work, obviously. However, you shouldn’t do anchor text links any longer, since they make it impossible to target the proper people with your links.
Thus, what do you need to replace anchor text in links with? Well, you need to replace them with other strong keywords or phrases, preferably something which describes what your page or website is about. It’s OK for the anchor text to mention your brand, your product, or your niche. But don’t overdo it.
Now, back to the original problem: when Google looks at anchors, it presumes that all hyperlinks are precise match and therefore the very best. This is actually untrue, because some hyperlinks aren’t precise match and aren’t too helpful. These anchor texts will show up in Google’s internal search engine results, but they won’t show up in their inner results. So what do all this mean to you? You should cease using these anchor words and begin using something like”used” instead, or”referral” instead.
A good deal of internet marketers have figured out the way to beat Google at its own game, which means you should not have too much trouble beating Google at receiving the highest rank possible. All you need to do is get the specific match domain names, titles and key words and never under any circumstances include anchor text in your URLs. The other day I had been speaking to somebody in my offline business who had been beating Google at its own game and he told me about all of the markets he’d optimized and ranked well that Google does not even show in its positions. This is where he had been beating Google at, and you can follow his precise links and get exactly the same results, if you want. Read more about Using Anchor Links with the Divi Builder here.