In the world of service development and branding, going digital is all the buzz. So simply what is digital marketing and how can we use it to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promo of businesses and their brand names through digital media channels. Digital media, at the moment, consists of sites, social networks, radio, television, mobile and even types of traditionally non-digital media such as signboards and transit indications. Basically any marketing media that is delivered electronically is thought about digital marketing.
This leaves only numerous types of person-to-person (P2P) marketing, print marketing and direct marketing beyond the digital marketing umbrella. Even then, print ads, direct-mail advertising, print directories, billboards and posters are all beginning to link to their digital counterparts. With items like URL landing pages, QR codes, web banner marketing, online directory sites and text codes, conventional advertising and marketing almost always has a digital marketing connection.
Why the Focus on Digital Media?
The shift to digital media is being driven by marketing firms, company owner and consumers alike. The ever-increasing demand to show measurable results makes going digital a dream for the digital marketing company. Most digital media, including sites, social networks and mobile advertising is much easier to track than conventional marketing media such as print advertising.
For business owners, many kinds of digital advertising are really low cost. Having a web presence, engaging clients in conversations through social media and e-mail marketing are low cost options to print marketing and direct-mail advertising. These digital channels are offered to organisations of any size, and help to even the playing field for start-ups, small businesses and independent specialists looking for new company.
For customers, the fast pace of life makes digital advertising a must. When consumers are in need of items and services, gone are the days of thumbing through a phonebook to find them. Now, we whip out our mobile devices or head to our computers for responses – and we find them fast.
Using Digital Media to Build Your Service and Brand name
No matter what size your business is – large or little to medium sized service/ enterprise (SMB or SME) – you can successfully market your service through low-cost digital channels. The foundation of your marketing efforts will be your site. Invest wisely in your website, and be sure that it does the following:
Sufficiently represents your service and brand (look and feel, messaging).
Sufficiently talks to your target market.
Can be discovered by searchers on top search engines.
Is up-to-date and quickly accessible.
Offers numerous channels for client communication.
Connects to other marketing efforts.
It is advised that you deal with an expert website design company that is knowledgeable in web development and seo. Because your website is the foundation to and from which all other digital channels will lead, it should be considered among your leading business investments.
When you have your site complete, the next actions would be to launch routine monthly or bi-monthly e-mail campaigns, and connect with clients by means of social media. If you are genuinely on a shoestring spending plan, these are efforts that can be done internal (by someone with the correct knowledge) or for a low cost by an outside digital marketing company. Make sure that all of your efforts lead consumers back to your site where they can totally engage with your service, product or services, and select the channels through which they call you.
If you’re interested in getting aggressive with search marketing, you can reserve some digital marketing dollars for seo and pay-per-click advertising. Lots of businesses today rely heavily on being found online to gain new clients. A typical misconception among company owner is that just having a website indicates that customers will discover it. Not so. Your site needs to be built with specific keywords and phrases, meta data, page content and linking strategies that will help it reach top search rankings.
Since numerous key words and expressions have stiff competitors for leading search rankings, you will require to supplement your organic search engine optimization efforts with pay-per-click marketing. Getting developed with pay-per-click ad campaign can be a little difficult, but with a little time, effort and instruction, that too can be achieved in-house, or for a reasonable cost through an outdoors digital marketing agency.
Beyond email, social media marketing and online search engine marketing, you can venture into a host of other digital marketing efforts. Mobile marketing, radio, tv, electronic signboards and far more are available as marketing outlets. Whatever digital efforts you select, they must all connect and tie into your foundation – your business site. Learn more about behavioral advertising here.